Interesting to me. Perhaps to you.

8.23.2008

Microsoft. Not cool.

Microsoft, why do you think you need to be "cool?" Worse, why do you think being cool means having Jerry Seinfeld be your spokesperson? Or even that having a celebrity spokesperson is cool? What is cool anyway? Beatniks? Or the word you say when you reach an agreement?

"How about tomorrow at seven for that important meeting? Cool?"

"Cool."

It's definitely not Justin Long. Sorry, Mac dude.

True cool is not claimable. Cool is an innate behavior. It's defiant anger through a detached stare. Calling yourself cool? Uncool. Being called cool? Uncool. Trying to act cool? Not so cool. Dropping out of college to code MS-DOS? Well, if you have to ask what jazz is . . .

So stop playing cool, Microsoft and start making products that break the rules. Then don't tell us about it. That wouldn't be cool.

MSNBC

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