Fan Fiction Micro-blog style

Looks like Mad Men has become another version of convertainment, conversation about a slice of entertainment as a piece of the entertainment's narrative. While not quite to the level of LOST, where online speculation about the island's mysteries and ARGs are actual pieces of the story, or LonelyGirl15, where videos directed at LonelyGirl and other fans were directly integrated with the narrative, the Mad Men Twitter-ers are extending the characters of the show through their conversation on Twitter. 

It would be more interesting if these conversations were actually sanctioned by the writers of the show.  More interesting still if you could then interact with the characters as LOST did in one of its summer ARGs (using IM as a way of letting users communicate directly with the characters in the ARG to find clues to a mystery).  Twitter actually makes that possible, and manageable, in a way that no platform has before.  I wonder what will be the first piece of televised fiction that will take advantage of it.

BoylanSeltzer Twitter Account