More than a Hill of Beans

Interesting to me. Perhaps to you.

10.20.2008

How Meta




Commercial about your cool, hip computer being better than their fuddy-duddy one.  1 million dollars. 

Producing an edgy ad campaign in response.  30 million dollars. 

Making a commercial about responding company spending too much money making commercials rather than improving their software as proof that  your brand cares about people?  Priceless.
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