Another brilliant campaign from the people who market Showtime's original show, Dexter.
Rarely do I find myself leafing through an advertorial. When I received my copy of US Weekly with a mini-Dexter themed US Weekly on the back cover and pages, I found myself doing just that. What makes this ad special is that it's both playing with its medium (using a magazine as a magazine), parodying the placement (by parodying the magazine), and providing content that supplements my understanding of the show. How delightfully meta. And of course, it's right on brand for a show about a self-aggrandizing Narcissistic sociopath. Aren't most people featured on the covers of these magazines exactly that?
Trendhunter
Rarely do I find myself leafing through an advertorial. When I received my copy of US Weekly with a mini-Dexter themed US Weekly on the back cover and pages, I found myself doing just that. What makes this ad special is that it's both playing with its medium (using a magazine as a magazine), parodying the placement (by parodying the magazine), and providing content that supplements my understanding of the show. How delightfully meta. And of course, it's right on brand for a show about a self-aggrandizing Narcissistic sociopath. Aren't most people featured on the covers of these magazines exactly that?
Trendhunter
Posts
No comments:
Post a Comment