Google judges Your Friends

Here they go again.  Google has a new algorithm that presents the possibility of measuring influence of a social network, or individual network node, much like Google's search algorithm measures the importance of a particular web URL in relationship to a set of keywords.  Properly deployed this algorithm could present a new targeting opportunity for advertisers: true influencer targeting.  It also presents a new revenue stream for Google that's in sync with the foundation of social networking sites: the friend network. 

Sounds like another win for Google to me.