Now that's a shock. MS has dropped Jerry Seinfeld as its spokesperson. So soon?
A lot has been written on this campaign. Most of it was not positive. I've been back and forth on the campaign myself. As a web TV series, "Seinfeld and Gates," I see it as brilliant marketing that aligns MS with being humdrum and pompous and fun all at the same time--radical move. As a series of advertisements, they lacked any sort of connection to Microsoft's products, perhaps exposing the gaping hole in the current MS offering--not innovative, not interesting. Worse, when edited into :30's they lost the quirky pacing that made the online videos fun.
Whatever you're feelings about the ads, a big PR blitz over a spokesperson and campaign followed quickly by a poorly spun statement about a shift of direction is bad advertising for the brand and the agency.
Unless it's really brilliant. So brilliant that no one gets just how brilliant it is--yet.
Valleywag
A lot has been written on this campaign. Most of it was not positive. I've been back and forth on the campaign myself. As a web TV series, "Seinfeld and Gates," I see it as brilliant marketing that aligns MS with being humdrum and pompous and fun all at the same time--radical move. As a series of advertisements, they lacked any sort of connection to Microsoft's products, perhaps exposing the gaping hole in the current MS offering--not innovative, not interesting. Worse, when edited into :30's they lost the quirky pacing that made the online videos fun.
Whatever you're feelings about the ads, a big PR blitz over a spokesperson and campaign followed quickly by a poorly spun statement about a shift of direction is bad advertising for the brand and the agency.
Unless it's really brilliant. So brilliant that no one gets just how brilliant it is--yet.
Valleywag
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