"Oh. My. God."Vicky, this ad doesn't make me smile or want to know more. It makes me sick. And if it somehow persuades a single someone to use VO5 Hot Oil over another product, I have even less faith in the human race.
What is the insight here? Women masturbate in the shower after washing their hair? Or that men service women better if they have long, shiny hair? Or that the creative team is not among those who watch less porn because they're on Facebook (more on that lame analysis).
Creative that cuts through the clutter is not necessarily good creative. Good creative expresses how the product changes people's experience of the world through its use. If you can do that with the funny, or the provocative, more power to you. This doesn't do either.
Stupid, stupid, stupid.
Did I say, stupid?
AdRants
What is the insight here? Women masturbate in the shower after washing their hair? Or that men service women better if they have long, shiny hair? Or that the creative team is not among those who watch less porn because they're on Facebook (more on that lame analysis).
Creative that cuts through the clutter is not necessarily good creative. Good creative expresses how the product changes people's experience of the world through its use. If you can do that with the funny, or the provocative, more power to you. This doesn't do either.
Stupid, stupid, stupid.
Did I say, stupid?
AdRants
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